"The 5 elements of SEO. Work on
these and you are well on your way to Great SEO
Rankings."
Basic SEO
is not hard, it is a methodic and logical approach to your
Market.
Let's get this
straight. SEO rankings is really about understanding your market,
your competitors and ultimately your visitors. A little bit
of discovery will go a long way in successfully commanding
your market.
Before we get
into the 5 elements of SEO, we need to examine the the
discovery side of your business.
1.
Understand your market. Is there really an on-line
buying market? You can have thousands of searches monthly
with very few buyers. Is your product or service conducive
to marketing on the Internet? Example: I ran across a market
not long ago that I thought had some potential. "Tattoo
Design". Many thousands of searches each month with
relatively few competitors. So I found an affiliate program
and set-up some PPC ads. After several hundred dollars in
clicks and 1 measly sale, I stumbled into a forum that was
talking about tattoos. What I discovered was that
people weren't going to pay for designs because they can get
them at the tattoo shop for free and that the only potential
customers I had were the actual Artists themselves. This
reduced my market to a fraction of what I thought it was. I
failed to understand the market.
2.
Understand your main Competitors. Choose battles you can
win! Who is competing for your keywords is a fundamental
requirement of effective SEO. If your website is new, avoid
chasing keywords that you
cannot rank well for. You are spinning your wheels if you
believe you can go up against competitors that have Page
Ranking of 5 and up. Not impossible but it will take a lot
of work and time.
3.
Understand your visitors. This is the toughest one of
them all. Since most visitors only stay on a site for 15 to
30 seconds it is hard to determine what they like or
dislike. You can discover clues to what they want by
visiting forums and absorbing the posts. Emphasizing the
problems or situations is an effective way to create website
stickiness.
So
what the H*** does this have to do with SEO rankings?
Quite a lot
actually. You see if you have a pretty good grasp on the 3
items above your SEO efforts will be much easier and the
results will be greatly improved. Ok, on to the 5 Elements
of good SEO.
These are loosely listed in the
order they should be worked on. I say loosely because each
element is an ongoing process and all elements are of
equal importance. This means for example, that you need to
add content and continue to work on backlinks simultaneously
etc.
SEO Element #1 - Keyword Research. Effective
SEO starts with good keyword research. I belong to the camp
that says you should have 2 keyword lists. List #1 contains
maybe 10 or 15 of your main keywords and list #2 contains
all the associated keywords. List #1 is used to build your
main pages and List #2 is used for less important internal
pages or articles etc.
SEO
Element #2 - Know Your Competition. It is alarming
how many website owners have no clue how their main
competitors got to where they are. Knowing how well your
competitors are optimized will give you a clear path for
your own search engine optimization.
SEO
Element #3 - On-page Optimization. This is probably
the easiest part of the process. Once you have a template
set correctly, it is just a matter of tweaking each page of
your site. On-page optimization includes:
- All relevant Tags (Title,
Description, Keyword, Alt)
- Keyword Density on your
pages
- Content (Content is truly
King)
SEO
Element #4 - Links. Quantity and quality are the
keys here. It seems that all the SEO Professionals agree
that one of the (if not the) biggest single factor to
effective SEO is good quality links (and lots of them) to
your site. These are the external links.
There is
another group of links that can also help your SEO rankings.
These are the internal links. Wherever you can be sure to
link to internal pages using anchor text and hopefully that
anchor text contains your keyword for the page that the link
is going to.
Element
#5 - Website Promotion. This is off-site promotion
that has a large impact on your SEO efforts. Here are a few
areas of website promotion:
- Directories (Submit
your site to and get listed in Directories)
- Articles (Become
recognized in your area or market)
- Press Releases (Tell
the world about your site or changes you made)
There are tons
of types of off-site promotion, these are the main ones that
you control. The result is you will get backlinks back to
your site. And most of these sites are highly visited and
have high SEO Page Ranking. You need high PR links back to
you.
Members of this site learn SEO ranking practices through the reports
we provide and the tools we include in the members area. Our
members receive a step-by-step approach much like you see
here, on optimizing their website for the most effect. These
personalized reports clearly define what to do, where to do
it, and how to implement any modifications.
You can waste a lot of time, effort and money on SEO without
any real results.
Join us today and improve your SEO rankings the
Smart way. To your Online Success.
Need links to your website? Try this link
exchange program that really works. It is Free!
Affordable SEO Home
How does
this work?
Gold members login to the members area to request and pay
for reports. This is very simple and quick. Depending on the
file size of your reports we will either email them to you
or send you a link to
download the zipped file(s).
Take a look at the request Form |
Stay ahead
of the Competition...
Keyword Research is only a part of this service. Most
people/organizations marketing on the Internet have no idea
what the competition is doing. Now you can gain a clear
advantage in any market.
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