Effective Website Marketing
starts with good Keyword Research.
Effective Website Marketing starts with good
Keyword Research!
This is truly Affordable SEO. SEO Companies charge thousands for what you
are about to see!
Back in the day it was possible to throw up a website and target a few major
keywords and watch the traffic come to your site. Well, those days are gone
forever. No more free ride.
Today I will discuss the true and viable ways to find the right keywords for you
to use in optimizing your site. I have some screenshots to better illustrate the
process and we will focus on spending your energy in the best places.
In this example we are going to build a website that caters to the Play
Station Portable market. We will start by doing a search on one common term
"psp".
Here is a screenshot of the result from Overture.
Just concentrate on the "Searches" column and for now ignore the rest.
You can see that the keyword "psp" received 313,661 searches for the last month.
Generally, you can multiply that number by 5 to arrive at an approximate number
of searches for all the major search engines.
Scanning down through the list you can see that the psp market is very
popular...just tons of searches for different components.
If you are just starting out in this market you do not want to optimize your
site on the keyword "psp". When there is such a high quantity of searches on a
keyword chances are the competition will be broad and very fierce.
This is exactly the case with "psp" as you can see in the "Results" column.
This column reflects how many webpages include your keyword "psp". There are 3.4
million occurrences for this keyword alone. Way too much competition to start
with.
Start with the small fights
first and go up from there!
Take on the battles you can win! Finding a small group of 3 to 6 under
utilized keywords, optimize your website around this group and establish some
traffic from the search engines. This is a fight you can win!
"How do you find the so-called under utilized keywords?" Excellent question.
The above screenshot is an actual report that Members receive on whatever keyword they want. You can find out more about what the
membership includes by going here
Keyword Research
Membership.
One quick and easy way to find those potentially ripe keywords is to glance
down the column titled "R/S Ratio". Look for keywords that have an R/S Ratio
under 1.00. These are the keywords that have more searches per month than
Results. From the partial list above we see there are 12 keywords with a R/S
Ratio under 1.00. Note: the actual list that members receive has between 100 and
200 keywords to evaluate.
In this example our focus is Search Engine Traffic so we want the keywords
research to provide the keywords with the most searches and the least amount of
competition (Results).
Now you have a short list of keywords that show some potential. In
Part 2 we will take the short list and do some spying on the competition.
Remember, we are looking for fights we can win. By knowing your competition you
will be able to determine how to gain top search engine ranking with the least
amount of effort. Hang-on you are about to see what SEO Companies don't want
you to know! Affordable SEO that works.
Go to Part 2
Affordable SEO Home
How does
this work?
Gold members login to the members area to request and pay
for reports. This is very simple and quick. Depending on the
file size of your reports we will either email them to you
or send you a link to
download the zipped file(s).
Take a look at the request Form |
Stay ahead
of the Competition...
Keyword Research is only a part of this service. Most
people/organizations marketing on the Internet have no idea
what the competition is doing. Now you can gain a clear
advantage in any market.
Join Today |
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