Effective Website Marketing
starts with good Keyword Research Part 2
Effective Website Marketing starts with good
Keyword Research! Part 2
In lesson #1 we learned how to find keywords that may show potential for us to
optimize our "PSP" website. (you can review lesson 1 by
clicking Here)
Now we have selected a handful of keywords (3 - 6) that show possibility at
least from the standpoint of R/S Ratio.
We will take each of those keywords and enter them into Google Search 1 by 1.
Hint: use quotes ("keyword") around your keywords (phrases) to get better
results. These are the top ranked competitors for your keyword. We will record a
few critical things about the top 4 or 5 websites.
I use a spreadsheet to organize this data. Here is a screenshot of the
template file.
Partial page screenshot. Across the top we fill in the keywords we selected
previously and down the left side are the important things we will be looking
for at each site.
Here is a screenshot of the filled-out form.
Obviously this is not the entire form. We would continue assembling data for
the top 4 or 5 sites and continue this process for each of the keywords we
collected from Lesson #1.
By simply answering 10 questions for each site we have learned a great deal
about our competitors. The top ranked competitor has a Google Page Rank of 5
which is actually average ranking, they do not use H1 or H2 tags (if you looked
at the site you would understand why, it is very compact with a ton of links
going to specific areas of the site) and the rest of the items appear to be
covered fairly well except the <alt> tags.
Looking at competitor #2 it makes sense why they are below the first
competitor. They have a Page Rank of 4 (the higher the better for the site
owner) which may be because for this keyword (psp download) they failed to
include 'download' in the <Keyword> and <Description> Meta Tags.
From this example you can see that there are areas that you can improve on
and possibly rank high with these sites. You would include H1 and H2 tags. You
would include ALT tags on any photos you include on your site and then you want
to at least match the other items in the survey form. Finally, make sure you
BOLD your keyword throughout your site. This is
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Seem like a lot of work? It can be time consuming that is for certain.
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