Affordable SEO..."Where do I start to Optimize my
Website?"
Every day I run into the same question about Search Engine Optimization.
"What is the starting point for Optimizing my Website?" Unfortunately, most of
the responses I see to this in forums are incorrect.
Caution: You are about to learn some very powerful
tactics that most SEO experts won't tell you.
Affordable SEO is not hard but it involves
some intelligent work. Read on.
The Starting point is clear! Understand what your main competitors are
doing. That is Right! If you know how well your competitors have optimized their
sites you will have a clear understanding of what areas you need to work on.
Without this information you could well be spending effort and money in areas
that produce little results. Or worse, you could actually be over-optimizing
your site and will suffer the wrath of the Search Engines.
And guess what! This information will also tell you how you can dominate your
keywords by out doing your competitors. You will know exactly what they have
done to reach that all elusive Top Position and by knowing this, you will be
able to duplicate these things for your website.
Here is what you do. You will actually do this Right?
Let's say you have a handful (maybe 5 or 6) main keywords that revolve around
your site. Take your first keyword and plug it into your favorite Search Engine
and hit go. This will bring up the result of the search for your keyword. These
are your main competitors as far as the search engine sees it for this keyword.
Now we need to write down the URL's of the top 4 or 5 websites. We will be
recording critical data about each of these sites. You can use a simple
spreadsheet to record and organize the data.
See an example spreadsheet by
visiting this Link.
Go to the first site on your list. Visiting your competitors website is
perfectly ethical and legal. Brick and Mortar businesses do it all the time. On
your browsers menu bar you will click the "View" button and select "Source" or
something like that. It depends on your browser.
This should bring up a window that shows the HTML code used to create the page
you are viewing. In this new window you will see a menu item called 'EDIT'.
Click the "edit" button and select "Find". Next you will see a search box where
you will type the word <title> and hit the "Find Next" button. The result of
this search is to highlight the first occurrence of the word 'title' in the HTML
code. Do you see your keyword in the Title Tag? This is a simple Yes or No
answer.
Repeat this process for all the items listed below and you will know more about
your competitors than they do! Here are the critical items to search for.
Title Tag - Does it contain my keyword? Y/N
Description Tag - Does it contain my keyword? Y/N
H1 Tag - Does it contain my keyword? Y/N
H2 Tag - Does it contain my keyword? Y/N
Keyword Tag - Does it contain my keyword? Y/N
Body - How many times does my keyword show on this page? # of occurrences
Start of Page - Does my keyword show up near the start of the page? Y/N
End of Page - Does my keyword show up near the end of the page? Y/N
Alt Tags - Do the images have alt tags that contain my keyword? Y/N
Repeat this for each of the competitors. Then start over with your next keyword.
When you have completed the research for all your keywords you will have all the
information you need to start optimizing your pages.
Maybe your competitors are not using h1 Tags or maybe they are not using the
Title tag properly. These are things you can do on your site to get the
upper-hand.
Your objective is to match or slightly out do what these competitors have done.
Don't go crazy on me, just do what they are doing. Once you match their efforts
you can look at the things they are not doing, add these to your site and gain
the advantage.
The starting point for optimizing your website is to know what your competition
has done on their site. This is the Smart starting point for Affordable SEO & Website Optimization.
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