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Description of Services |
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We provide a private Membership Service that features
personalized Research on each members specific business
interest. |
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We provide only the information you need. If you need
Keyword Research select the Keyword Reports. Report #3 is
"Who is bidding on my keywords". Select Report #4 if you are
interested in who is paying the most for PPC advertising. Report
#5 tells you how well your competitors are optimized. Save
money and avoid repetitive information by selecting only the
reports you need. This membership is ala carte... you only
pay for what you ask for. |
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We also provide Comments, Views and Suggestions for each
report generated. |
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We have unlimited email support for our Members. |
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A Monthly newsletter is issued to help the members keep up
on the latest Tips and Tricks. |
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Report #4 |
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Why is
Report #4 so important? Answer: This report is the holy grail of watching the
competition and the best part is they don't even know it!
Let's back up a bit...Report #4
answers the question "Who are the top advertisers on Google and Yahoo for my
keyword?"
Here are some ways to use this
Covert Info.
1. Check out their offers. Click on
the URL and you will be taken to the site. Find out what their offer is. Is
yours better?
How can you improve?
Do they offer bonuses?
Understand what these people do and
you will be miles ahead.
2. Monitor this report over time to
discover what keywords are converting and which are not. If you find that the
advertisers are constantly changing, you should question whether this is a
converting keyword. In other words the sales generated are being eaten-up by
advertising costs. This does not mean you abandon the keyword. Maybe concentrate
on articles or blog entries around this keyword.
On the other hand if the same
advertisers show-up over time...one can assume that this keyword is converting
well and the product they offer is profitable. Definitely check out these
competitors.
You can see that Report #4 is very
powerful and should be given the utmost attention when evaluating your
product/market and your overall business model. |
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Affordable SEO..."What's in your Description Tag?"
"Affordable SEO is a process. The results are a direct reflectance of
how much you are willing to learn and apply."
What's in your Description tag?
Most description tags are wrong. I do dozens of Searches everyday and find that
a huge percentage of description tags are just plain terrible and for the most
part utterly useless. Having the proper description tag will boost your Search
Engine ranking!
The Description Tag is a HTML Meta Tag that the search engines use to first
determine what your site is about and second provide information to the search
engine user. When you do a search, the 2 lines of text you see below the Website
Title is the information in each sites description tag. How you use those 2
lines is critical to effective search engine placement and equally important it
is also the first impression any potential visitors will have about your site.
Many of the same rules apply to your description tag as they do for your title
tag. They are:
1. Unique for each page. Your description tag should be unique and
focused on the main product or service you offer on that page.
2. Keep the Description tag brief. Some say 150 characters maximum. The
logic here is the SERP's (Search Engine Results Page) only show 2 lines of text
with about 70 to 80 characters per line. Description tags that exceed this
allotment are abbreviated and literally chopped up as the search engines sees
fit. This often results in a description that makes little or no sense to the
human visitor.
3. Always use your main keywords in your Description tag. This is another
way to inform the search engines what your page is about. I even go as far as to
capitalize my keywords so that when my site shows up in the SERP and my keyword
is the searched term, it will be bold and Capitalized.
Note: This assumes that the search engine deems the text in your
description tag to be relevant and therefore useful enough to display to
the user. If it is not deemed relevant the search engine will take excerpts from
the body of your page. Not always a good thing because often times this excerpt
makes no sense to the user.
Now we will look at what your description tag should say. Following the rule of
150 character limit, you need to put some thought into this. Space is limited,
make the most of it. Here are some guidelines to use when constructing your
Description Tag.
When your website is new or buried deep in the SERP's your description tag is
only seen by the search engines. Use this time to really drive home (to the
Search Engines) what your page and in fact your website is about. Make short 3 -
5 word statements and if possible include your keywords 2 or 3 times.
As you work your way up the rankings you may need to re-think
the wording in your description tag.
When your web page(s) reach the top 30 in the SERP's, first you need to
congratulate yourself for effective SEO efforts and then you need to realize
that your description tag has transformed from Search Engine food to a wonderful
free advertising media. It has a new life and indeed an added purpose. People
will actually see what your description tag has to say.
Your description Tag now becomes a living breathing advertisement
that if done properly will attract visitors to your site for absolutely no
additional cost.
Take advantage of this free advertising space to sing out the benefits you and
your product offer. It is beyond the scope of this article to delve into the
world of Ad Copy but maybe it will help if you look at it this way. A potential
visitor has found your site through a search for your keyword. They are already
targeted and have some sort of motivation even if it is just information, they
are motivated.
What message are you going to send the targeted and motivated person to further
entice or motivate that person to visit your site? What problems can be solved
by visiting your site? What is in it for them? Benefits, benefits, benefits. Get
the idea?
Just like any other advertising media, your ad (read as Description Tag) should
stand out from the others. You have 150 characters to work with, which is more
than twice that of PPC advertising with "you know who". Whatever you do, don't
lose sight of the fact that you still need to include your keywords throughout
the description tags.
In conclusion, I leave you with this. The Description Tags on your website are
one of the most important elements to consider in effective Search Engine
Optimization. The second but equally important aspect of the description tag
is to bring targeted and motivated visitors to your site. Are you making the
most of this space to achieve both?
Return to Lesson Directory
Affordable SEO is easy. Not a member yet? Find out all we offer by
visiting the link below.
Affordable SEO Home
How does
this work?
Gold members login to the members area to request and pay
for reports. This is very simple and quick. Depending on the
file size of your reports we will either email them to you
or send you a link to
download the zipped file(s).
Take a look at the request Form |
Stay ahead
of the Competition...
Keyword Research is only a part of this service. Most
people/organizations marketing on the Internet have no idea
what the competition is doing. Now you can gain a clear
advantage in any market.
Join Today |
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